My group and I were given the following in a Media Brief that gave us a target audience of "Adults (18-35)- high attention to radio, health conscious, may belong to a gym; work full-time jobs; adventurous; always on the go." the single disruptive idea was "They’re the wholesome, healthy oats you've come to expect from Quaker in easy to carry single-serving packets that cook in only 90 seconds." and the message to adults that "Oatmeal is not just for kids anymore."
The idea here was bridging the gap between childhood and adulthood. The concept that oatmeal is no longer just for kids. In our copy we discuss the vitamins and minerals as well as 13 different flavors of instant oatmeal.
The tagline "What else can't your cereal do?" Comes from all the things that Quaker Oatmeal brings that cereal doesn't. Hot breakfast in 90 seconds. 9 vitamins and minerals, it's a healthy choice etc. That tagline plays on the billboard shown below.
Just a simple billboard that gets the message across. The logo and website in the top corner provide an opportunity for more information. While in print the billboard looks extremely simple, in it's actual setting every 90 seconds steam would come from the bowl. Do demonstrate I used a cup with dry ice behind the print of it. It's just a little bit of fun to show what can be done with something simple.
The tagline "What else can't your cereal do?" Comes from all the things that Quaker Oatmeal brings that cereal doesn't. Hot breakfast in 90 seconds. 9 vitamins and minerals, it's a healthy choice etc. That tagline plays on the billboard shown below.
Just a simple billboard that gets the message across. The logo and website in the top corner provide an opportunity for more information. While in print the billboard looks extremely simple, in it's actual setting every 90 seconds steam would come from the bowl. Do demonstrate I used a cup with dry ice behind the print of it. It's just a little bit of fun to show what can be done with something simple.
